The best way to market a product: Have Faith in Your Product

(Thanks to website of funandfunonly.net. )

In a recent marketing campaign in Vancouver, Canada, 3M sought a strong image for their security glass. They modified a bus shelter and fitted their security glass and filled it with REAL BANKNOTES worth 1 million. Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact! This is what you call having faith in your own product...




Dr. Ashish Manohar Urkude
ashish.urkude@gmail.com
Blog 1: http://ashishurkude.rediffiland.com/
Blog 2: http://managementengineering.blogspot.com/