In India 30% cell phone / mobile users are from Rural places

In India 30% cell phone / mobile users are from Rural places
http://gigaom.com/2008/03/19/indian-cell-population-246-million-and-counting/
The Hindu:
http://www.thehindubusinessline.com/2008/10/10/stories/2008101051770400.htm
How did they plan for expansion?
http://www.thehindubusinessline.com/2005/10/04/stories/2005100402570500.htm